Neurodiversity and Online Gambling: Tailoring Platforms for Different Cognitive Profiles

The online gambling industry is undoubtedly one of the biggest industries on the internet in today’s world. This means it encompasses vast profiles of people drawn from all over Italy and worldwide. With the interconnectivity of modern times and lots of information flowing across digital platforms, it is no longer a noble act for online casino platforms to create inclusive gambling content. It is considered a prerequisite that needs to be implemented across all facets of iGaming. Operators have the unique opportunity to shape gaming narratives, challenge biases, and foster understanding by inculcating content that targets the diverse cognitive profiles of punters out there. But how exactly is this achievable one may ask? Take a few minutes to find out. 

Understanding Your Gaming Audience

The first step towards forming a more inclusive online casino platform entails going back and understanding your core audiences, ensuring that no demographic feels left out. As you’re well aware, within Italy, there are a lot of people with diverse background profiles. And if your iGaming platform also operates on a worldwide basis, as hitnspin does, then the profile you’re working with is expanded even further. As such, here are the pertinent steps that you’ll need to take as an operator in your introspective journey that will hopefully ultimately lead to more inclusive gaming content, like specific online slots and customized casino bonus deals. Here is what you should do:

• Understand perspective: The foundation of your introspection should be the acknowledgment that not all of your audience will be monolithic. Understand that you have punters with different backgrounds, experiences, and gaming abilities. With this understanding, you are more likely to curate inclusive gambling content;
• Conduct enough research: The next step you have to make is to conduct enough research, specifically within your target gaming audience. The research should ideally be conducted in the form of surveys, focus groups, and interviews. The aim of this research should ultimately be to find out the exact cognitive diversity of your audience;
• Segment your gambling audience: Now that you have the research out of the way, you should avoid a one-size-fits-all approach to your gaming content. Select your group based on their cognitive styles as well as their sensory activities. 

What Language and Visuals Should You Use?

As we mentioned, not all of your gaming audience will be on the same cognitive wavelength. As such, you must change the exclusion environment that those with neurodiversity issues have faced all along when trying to enjoy their favorite online casino games. This means that on the various online gambling websites, as well as in the games produced, platforms and software providers must make a concerted effort to use clear, concise language. This means that any form of jargon, acronyms, and complex sentence structures are highly discouraged. In terms of organization, you also have to be very organized with headings and subheadings that stand out, as well as ensuring that your sentence and structural setup are top-notch. The use of bullet points also makes it easier to give off that chic and stylish outlook that will ideally be beneficial to all of your target audience. 

In terms of the graphics and the visuals employed, the interface should also be as clear as possible. Use clean, intuitive, and customizable interfaces that will reduce any sensory overload that a neurodiverse individual may face when visiting your platform. Also, put the choice of input to these individuals. Give them as much control as possible in terms of the navigation of your interface. This may entail allowing them to adjust settings like font color, font size, and background color. Allowing text-to-speech options also goes a long way toward making your gamers feel part and parcel of the process. 

Prioritize Interactive and Rewarding Content

At the core of your gaming content, you should always be willing to entertain, and this isn’t even speaking from an inclusivity perspective. That said, featuring entertaining gaming content that also features lots of potential perks for punters helps to maintain the attention of players with short attention spans and also includes gamers who have deficiencies like ADHD. 

Give Out Clear and Concise Instructions

As we always tell many gamers, it is vital that they thoroughly scrutinize the terms and conditions of the various games, bonuses, and gaming sites they come across. This advice ultimately helps out when gameplay is initiated. On the same wavelength, you’d also want people with neurodiversity issues to thoroughly understand the terms and conditions. That’s why it is advisable to keep them as simple as possible. Avoid unnecessary technical jargon, and keep the brief. 

An Inclusive Gaming Future Awaits

As you map out what iGaming looks like in the future, it is always vital to think of it not as a checkbox that you need to tick off your list, but as a necessity that always needs to be improved on. Curate gambling content that speaks to all people and caters to the diverse gaming profiles on your platforms today!